Harnessing Community Insights to Help Jinding Create a Coveted Project in Greenvale

Jinding’s future Greenvale project is located at 1240 Mickleham Road. They want to create a community that enhances the wellbeing of its residents, and aligns with their philosophy of delivering projects people truly want to call home.  

Following the work done on Broadstead Kilmore and Harriott Armstrong Creek, Joelene Riedo reached out to Property Republic to consult with the local community and gain valuable insights that will influence the project’s urban design, marketing and community development activities, as well as providing a positive experience of the Jinding brand.  

The Approach  

A number of different methods were employed to gain community insights, including: 

1. A consultation with the Hume City Council 

1. A coffee consultation to gather community opinions on key questions 

1. An online survey 

1. An in-person workshop with Greenvale locals 

Our approach had three phases: Plan, Action, Report. This structured methodology ensured a robust approach, provided community comfort and set a clear direction.   

Plan 

The first activity involved reviewing all documentation that outlined the expectations of the local community, as well as information about the local area and landscape. This included: 

• Greenvale Residents’ Association Minutes 

• Craigieburn West PSP 

• Hume Open Space Strategy 2010-2015 

• OSS Case Studies 

• Hume Open Space FAQ  

• Past Community Consultations 

• Open Space and Neighbourhood Parks 

• Park Close to Home Summary Report 

• Proposed Masterplan 

• Surrounding Masterplans  

• Conservation Management Plan 

• Greenvale Census Data  

• And more 

We also met with Jinding’s Greenvale project team to ensure a deep understanding of the brief. 

Following this, we met with a senior executive from the Hume City Council to gain insights and inspiration about the area’s existing landscape and amenities, as well as opportunities for new developments to deliver sought-after spaces and facilities. 

Action 

• Coffee consultation  

The first activity in the action phase was conducting a ‘coffee consultation’ at Roxburgh Park Shopping Centre. Locals were offered a free coffee or donut in exchange for answering survey questions, with the objective of obtaining public feedback about Greenvale.   

• Online survey 

  We conducted an online survey to provide demographic information as well as gain 

insights into the behaviours and expectations of the local community, their perception of Greenvale, and what features they’d like a new development to include.  

• Community consultation 

A community consultation was held at the Greenvale West Community Centre. Prospects were recruited through Facebook campaigns, social posts on local Facebook groups, an invitation sent to the Greenvale Residents’ Association and an email was sent to a Greenvale database.  

During this interactive workshop, we took a deep dive into aspects of the online survey that required clarification. The session was designed to further explore local residents’ perception of Greenvale and their expectations of a new development. It covered a range of discussion topics including: 

• What amenities the local area needs

• What makes Greenvale iconic 

• How people use open space and what facilities they need 

• What type of housing is appealing 

• What safety means 

To incentivise attendance, VISA gift cards to the value of $150 were given to attendees at the conclusion of the workshop.  

Report 

We documented all the feedback collected from the interview with the City of Hume, coffee consultation, online survey and community consultation to provide the Jinding team with a robust report. 

The Results 

Our comprehensive report identified six prominent areas of opportunity that the Jinding team can leverage to create a development that stands out from the competition, appeals to purchasers’ needs and achieves sales success. 

The six themes were: 

1. Greenvale residents’ pride in their suburb; and  

2. What this means for urban design. 

3. Grand and large homes and how to achieve this. 

4. Connectivity of walking/biking trails. 

5. Day one experience. 

6. Bringing a heritage building back to life.