Revolutionising Property Sales: The Power of Affiliate Marketing in 2025
What is affiliate marketing?
Affiliate marketing harnesses the power of peer-generated content to elevate the way builders and land developers connect with potential buyers.
Property brands – such as builders or developers – partner with individuals (affiliates) who create engaging, informative content about their products, homes or services. These affiliates are individuals who have a real connection to the property business, such as staff, tradespeople, existing customers or potential customers.
Through blogs, social media, websites or personal emails or contact, affiliates promote the brand to their networks, earning a commission for each lead or sale they drive. This model transforms traditional marketing into a dynamic, collaborative strategy, where real experiences take centre stage.
What do the experts say about affiliate marketing?
Affiliate marketing’s transformative impact is supported by expert insights and compelling data:
“Businesses that leverage affiliate marketing programs experience a 20% increase in sales on average compared to those using traditional referral methods” – Business Insider: The performance of affiliate marketing
“92% of consumers trust recommendations from friends and family over any other form of advertising.” – Nielsen: Global Trust in Advertising
“89% of Australian consumers trust peer recommendations over traditional advertising, underscoring the effectiveness of peer-generated content in influencing purchasing decisions.” – Nielsen Trust in Advertising Study
“Companies leveraging affiliate marketing programs have seen a 16% increase in revenue, making it a compelling strategy for home builders and land developers to boost sales.” – Awin Affiliate Marketing Study
These statistics highlight how affiliate marketing taps into trust and community-driven advocacy, outperforming traditional advertising methods.
How is affiliate marketing better than traditional referral programs?
Referral programs have long been a staple in the property industry, but affiliate marketing is here to revolutionise how it’s done. The table below highlights the differences:
Why do builders and developers need affiliate marketing?
Builders and developers need to move toward innovative, digital-first marketing strategies to meet the expectations of today’s tech-savvy buyers.
Stay ahead of the shift toward digital solutions
As the home buying journey goes digital, builders and developers need to meet buyers where they are – online.
Effectively engage a tech-savvy audience
Property businesses today face a new kind of buyer – tech-savvy, curious, and seeking more than just property listings. First-time buyers, in particular, are looking for a guided experience that’s relevant and responsive to their needs.
Boost engagement with display homes
Display homes and sales suites are a major investment, yet foot traffic is falling short. An effective affiliate marketing approach leverages authentic content from visitors and trades to expand reach digitally. By turning each interaction into a promotional moment, property businesses create a dynamic, community-led strategy that boosts engagement and sparks renewed interest.
Why do consumers trust affiliate marketing?
Today’s buyers trust people, not ads. Affiliate marketing wins trust by delivering content that’s both engaging and genuinely helpful. Buyers look to these trusted voices for insights and advice, giving them the confidence to make informed decisions. It’s a win-win: consumers get the guidance they want, builders attract loyal customers without heavy ad costs, and affiliates earn by sharing their real experiences.
2025 Trend Hunter Report - decentralised affiliate
Affiliate marketing was highlighted as one of the top trends in the 2025 Trend Hunter report, signalling its significant impact this year.
Trend: Tech companies are revolutionising affiliate marketing by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.
Insight: Empowering everyday brand advocates fosters trust, engagement, and loyalty. As social commerce continues to evolve, the brands that embrace this tactic can potentially see more engaged consumers and higher long-term value from a more authentic, community-driven approach to marketing.
Introducing PropSquad
PropSquad turns your staff, suppliers and buyers into a powerful referral engine – helping you expand your reach, boost credibility, and amplify sales. Here’s how it works:
Affiliates receive training through our Affiliate Blueprint, equipping them with the knowledge and tools to promote your properties effectively.
Affiliate promotes your product on social media, their blog or shares via email.
Followers click on the affiliate’s unique link to your website.
Effortlessly track leads and sales through our user-friendly platform.
Affiliate earns a commission at different touchpoints throughout the sales process, helping with conversion.
Simplify payments with automatic commission calculations and disbursements.
The PropSquad advantage
Industry-first education platform for affiliates
A well-trained affiliate delivers better results. Our Affiliate Blueprint gives affiliates the resources and skills to sell your brand better, faster, and smarter. Empowering affiliates with education and teaching them the latest strategies and best practices ensures they represent your brand with professionalism and effectiveness.
Software solutions tailor-made for builders
Builders and developers need solutions that truly fit their unique challenges. That’s why our software is tailor-made for the property industry, designed to streamline your operations and boost efficiency.
Your property and conversion experts
At PropSquad, we know what drives customers and how to convert interest into action. With over 45 years of combined experience in the property and home building industry, we understand the journey and the gaps that need filling.
Affiliate marketing represents a dynamic shift in how the property industry connects with modern buyers. By embracing programs like PropSquad, builders and developers can tap into trusted networks, foster deeper relationships, and drive tangible results. Whether you're looking to boost sales, enhance engagement, or build lasting trust, affiliate marketing offers a proven strategy to achieve these goals in today’s competitive market.